MTM Q2 · the written version
EYP Media has a formula. Every session ends up looking like the last one — the gavel, the group photo mid-cheer, the delegate confident at the mic. It's clean, and it's forgettable. Swap the captions between A Coruña and a session three years ago and almost nobody could tell.
What the formula misses is that a session isn't a stack of highlights. It's a hundred small stories happening at the same time. The delegate who can't get called for two days and finally lands one line in the resolution. Two strangers from the first morning who can't stop talking by the last night. The feed posts the gavel. It never posts them.
I don't think the fix is better-looking photos. It's narrative. Pick a thread and follow it — one person, one arc, across the whole session — and the images start to mean something, because they're about someone. Coverage proves an event happened. A story makes you care that it did.
That's what I'd do differently in A Coruña: fewer posts, but each one part of a story you could actually follow from start to finish. Treat the camera as a way of paying attention, not a way of proving attendance.
A highlight reel tells you a session took place. A story is the only thing that tells you it mattered.